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Personal Marketing for Translators and Interpreters. Nowadays being a good professional, with advanced ​​knowledge, even so you can become just another Translator and Interpreter. Not only in the ​Translation and Interpretation field, many times, professionals stagnate in their professions, lose job opportunities, or fail to develop career.

All of that, due to the lack of knowledge regarding personal marketing. There are infallible techniques of personal marketing, not only online but also offline. Techniques without financial investment, but with investment in actions that put the Translator and Interpreter on another professional level and consequently open up more job opportunities. The Personal Marketing Lecture for Translators and Interpreters is an opportunity of clarifying on how to open work doors as a Translation and Interpretation professional, regardless of whether you are a beginner or a veteran in the field. It all depends on the perspective you build on the professional you are: The lecture will provide you with efficient steps of how to move from being only one more Translator and Interpreter to being THE TRANSLATOR AND INTERPRETER.

The Starbuck 's Method applied to the Translation 's World What was Starbucks’ huge insight? The international network of coffee shops realized that a great experience was calling the shots in our new world.

And this is what everyone expects nowadays when hiring a service or purchasing a product, be it your mother that goes everyday to the same baker store to buy bread or the communication officer of a multinational company who always hires the same freelancer. We translators also need to realize that our job is to deliver much more than a good translation. It doesn’t matter if you deal with end customers or agencies, ultimately a person will hire you and this person expects a great experience as a result. Starbucks has created a magic formula that mixes together an excellent and personalized service and a high-quality and standardized product. And this is truly a formula, that is, it can be used in any area, including the translation industry. With that being said, in this lecture I intend to talk about how to improve the experience of the client who hires your translation services not only to make him/her loyal to you, but also to turn this client into an advocate of your work. Audio Description: translating images into words M any translators and interpreters are starting to work with Audio Description (AD), a new accessibility resource.

If you are interested, the first step is understanding what AD is. It turns the relevant images into words, so one can better understand a visual object. Audio Description is a modality of Intersemiotic Translation. It helps blind/visually-impaired people to enjoy the content presented on TV, movies, theater, museums, sports and teaching materials at schools.

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There are basically three types of AD professionals: scriptwriters, advisors and voiceover talents. The AD scriptwriter prepares the written description that will be read/recorded by the voiceover talent. The AD advisor is usually a visually-challenged or even blind person with special training in AD. The advisor will help the AD scriptwriter to create a text that is concise, relevant and more precise.

The Audio Description professional, whatever role he or she may take up (be a scriptwriter, an AD advisor or a voiceover talent) needs to study continually, and constantly enhance his or her professional performance. AD is a new accessibility resource, and is becoming more and more popular. Have you ever thought about becoming an AD professional? Be my guest, and join us in this oral presentation. Translation, interpretation and audio-description services (scripts and voice work); has translated more than 30 books and dozens of chapters in the areas of health, economics, and human resources. Audio-description training sessions in the US and Brazil. Bachelor's degree in Translation and Interpretation (UniFMU/SP), specialization in Translation (USP), Master’s in Applied Linguistics (PUC), PhD in English (FFLCH-USP).